Emmetts Expansion

Emmetts Acquires Rosenberg Machinery Group

Privately held Victorian John Deere dealer, Emmetts, has announced the acquisition of South Australian based John Deere dealer, Rosenberg Machinery Group Holdings.

Effective 14 October 2015, Emmetts will take 100 per cent control of RMGH, a family run business which features dealerships in key South Australian agricultural regions, including cropping, horticulture, irrigation and grazing.

Emmetts’ managing director Peter Emmett said the acquisition was in line with the company’s strategic growth objective. “Emmetts has recognised over the past years that we needed to grow our dealership footprint and the opportunity with Rosenberg’s is a good fit for both businesses.”

Emmetts take over photo
Photo from Trade Farm Machinery

Emmetts operates four dealerships across Victoria’s Wimmera Mallee and the acquisition will provide the company greater exposure to diversified agricultural practices and the scale to provide world-class sales and integrated service solutions.

RMGH operates dealerships in Kadina, Murray Bridge, Parndana (Kangaroo Island), Pinnaroo, Renmark and Roseworthy employing more than 100 staff.

While branch branding will be changed immediately, RMGH customers should expect business as usual

“We will be unifying branding under the Emmetts name and will work toward implementing our operating structure over the coming months which is a change from the branch structure RMGH currently operates,” Peter Emmett Said.

“There are great staff working in both businesses and this acquisition will provide clear career path, greater opportunity and meet our goal of delivering excellent customer service.

“At a customer level, farmers can expect business as usual from the RMGH branches that have supported them extremely well in the past. We expect to build on that history and sales and service performance.”

Emmetts is a family run business established in Rupanyup in 1957 and now operating from a Horsham head office. Employing approximately 100 staff, Emmetts has been a John Deere dealer since 1989, and also offers a range of other specialised farming equipment.

Photo source: http://www.tradefarmmachinery.com.au/features/1601/emmetts-lends-a-helping-hand/

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